This project contains a conceptual brand identity for an ice cream shop with a twist: a Wild West saloon-inspired ice cream float bar. Pecos Chill handcrafts their sodas and ice cream for a delicious, memorable experience for the entire family. A balance of warm and cool colors tie in the refreshing treats with the hot sun of the west. This balance is also demonstrated in the icon, where a mustachioed figure balances a sundae atop his cowboy hat. Whimsical patterns complete the package, creating a cohesive and uniquely appealing appearance.